Reference no: EM132229657
1. Which of these situations would require the use of persuasion? Check all that apply.
You are delivering a quarterly update.
You would like one of your clients to extend a contract.
You are reporting on the status of a project.
You want your supervisor to accept your application for a transfer.
2. Read the scenarios and answer the questions that follow.
You want a team of employees to work overtime in order to complete a project ahead of schedule. You send them a note to convince them to work overtime during the upcoming weekend.
As you prepare to write your message, which evidence can be used to make an appeal based on logos? Check all that apply.
If you agree to work overtime, the HR director has agreed to provide you with an extra vacation day this summer.
If we can complete this project early, the company will be able to accept the contract for an even more lucrative account.
The early completion of this project will result in a year-end bonus of nearly 5% for all project participants.
The overwhelming sense of accomplishment you will receive from completing this project early will be worth working for.
3. Which of these options would be appropriate to gain the attention of your workers for your persuasive message?
I’d like to ask you to work overtime this weekend. The benefits will be measurable and work for you and the company.
With a little extra effort this weekend, you have the opportunity to increase your year-end bonus by at least 5%.
Focus on the positive aspect of this request and you will see that we have aligned interests that can work for the good of the company as well as your own good.
You are preparing a message to your supervisor to transfer you to a retail location across town. You know your boss won’t want to lose you; you are his top sales associate. You also know your boss is a no-nonsense manager who refers to himself as a man who “likes to hear it like it is.”
You should use plan because .
4. You are responding to a negative online review about a faulty 7X headlamp your company sells at its online retail site.
What should you do when responding?
Point out how the problem the review describes is due to user error, and offer a full refund to the customer.
Highlight the benefits of the product the customer reviewed, address the customer’s concerns directly, and provide an explanation of why the product didn’t work.
Show appreciation for the feedback, address the negative aspects directly, and invite the customer to experience other products you carry.
5. Which option is not a technique for gaining attention in a sales letter?
Share an unusual fact
Tie in a current event
Highlight features