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Task of developing a new marketing strategy

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Reference no: EM131193153

- You are a marketing manager given the task of developing a new marketing strategy for a video game. The video game contains violent imagery and inappropriate language, and was originally intended for a mature audience. However, the game has failed to meet sales goals, and the executive team is looking to you to lead a turn-around.

- In order to gain widespread promotion for the new game and reach sales goals, the executive team has suggested appealing to a younger target market. Younger audiences have become fans of recent superheroes films, many of which contain mild violence, although not to the extent of the video game.

- You are up for a promotion and with much pressure placed on the success of this marketing plan. This is your time. Present your strategy highlighting (1) how you would market the game to young gamers and (2) any ethical/social responsibility decisions that are important in the marketing for this product.

Reference no: EM131193153

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