Task - marketing report for a company

Assignment Help Marketing Management

Reference no: EM131645636 , Length: word count:2500

Assessment - Marketing Report

Purpose - This assessment is designed to apply the knowledge and skills developed by the students to evaluate external and internal environment of a company and identify new offering based on the result of environmental scanning.

Task - Marketing Report for a company - each group has to nominate a company (the client) for this plan. Approve the chosen company before the group can proceed to the next stage.

Conduct a SWOT analysis, identifying the internal strengths and weaknesses and external opportunities and threats of the company. The goal of a SWOT analysis is to identify the critical factors that may affect the proposed business concept (or new product or new services) and then build on the strengths to reduce the weaknesses, exploit opportunities and avoid potential threats.

Identify and describe using segmenting variables, one target market being served by the nominated client and devise a brief marketing strategies.

Groups need to base their marketing report on appropriate theory and other relevant current market information where possible.

Groups should support their report with the text and a minimum of FOUR (4) other academically relevant and acceptable sources.

Suggested Structure of the report

Executive Summary

Section 1: Introduction and background to the company

Section 2: Analysis of the marketing environment (external & Internal)

Section 3: Recommendation

Target Market
New product/new services description
Marketing Mix relevant strategies

Section 4: Conclusion

Attachment:- Assignment Files.rar

Reference no: EM131645636

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Reviews

len1645636

9/16/2017 8:44:12 AM

I have provided u sample and assignment brief. ITS assignment 3 marketing plan of 2500 words with at least 6 references .the references should be correctly done and market in the line from which number referencers the line was taken example ::.............(some lines )1 which is copied from reference 1 indicated by small 1 on top of line the topic given for us is Nokia. The format should be same as sample one.

len1645636

9/16/2017 8:44:07 AM

Marketing Report (Group) – 2500 words (+/-10%) correctly referenced. Times New Roman 12pt, Calibri 11pt or Arial 10pt, 1.5 lines spacing, Harvard (Anglia) references. These may include academic journal articles, research reports and industry analyses, but groups need to be aware of the validity of sources e.g. an unsupported newspaper article may not be considered valid.

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