Reference no: EM133005600

Brooks Beverage Management, Inc. (BBMI), is a soft-drink bottler in Holland, Michigan. The market for some of BBMI's cold drinks is expected to dip sharply in winter, when consumers turn to hot beverages. This will result in an excess of about fifty-five production-line employees between September and March. If laid off, these employees would be difficult and costly to replace. Each receives three months of training on the high-tech bottling equipment before being fully qualified. BBMI operates in a labour market with a very low unemployment rate containing of 3 percent, so anyone laid off would be snapped up quickly by another employer and not be available in the spring when demand picks up at the bottler. BBMI has put together a task force of representatives from all areas of the company to suggest solutions to this anticipated staffing dilemma. What ideas can you think of to ensure that the services of skilled employees are available when they are needed, year after year? Be creative