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ASSIGNMENT:
TASK: Develop a Strategic Marketing Plan
For the requirements of this assignment, you assume the role of a marketing consultant. You have to develop a detailed Strategic Marketing Plan for a company of your choice or the company you currently work for. As they need to increase their revenue generation and position their organization within the industry to gain competitive advantage, you have been asked to produce a detailed marketing plan for one-year plan.
Explain the components of a database and how Amazon uses each component and looking for help on this subject and information regarding Amazon
definition of the boundaries of the industry.1.what is happening in the industry in which this organisation is located
Airbus competitive environment (analyze the strengths and weaknesses of each competitor) Use a positioning map
Explain E-Commerce infrastructure and how are you going to do your part in protecting critical infrastructures
what are the challenges risks issues and benefits that smes face when deciding to make strategic collaborations?please
Explain Entrepreneurship Obstacles and Identify which of your interests you could shape into a business opportunity
Explain Marketing and Do the 4Ps of marketing apply in a world where it is increasing difficult to grab the attention of the consumer
There are three major areas of market testing - pseudo sale, controlled sale, and full sale. describe how it is (or would be) used to test a product or service. Provide a real-world example/application of your research method
for this assignment you will continue to reflect on what it takes to create ldquoinnovation architecturerdquo to
Explain Over Surveying the Consumer and how can an e-commerce organization use surveying to monitor customer satisfaction
Post an executive summary of your Comprehensive Project in the body of a post in this discussion (please do not use attachments). An Executive Summary is a one-page document that outlines the purpose, process, findings, discussion, and findings of..
i. clarify the problem or opportunity for improvement oficlearly describe the problem or opportunity for improvement
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