Reference no: EM133110636
Part : Targets and Forecasting
This is part two of your marketing plan, this part will focus on the target market, market trends as well as how you will position your product for the market.
• Target Markets - detailed description of your target market(s)
o Market Demographics - age, gender, etc. This must be specific and backed by credible data sources. It must size the market, numerically.
• Buying Cycle - who is your buyer and how do they buy?
• Market Analysis
o Market Needs - what does the market - your target - need and how does your product meet this need?
o Market Trends - what trends are influencing your product?
• Market Forecast
o Market Growth - what is the "upside" of your product opportunity? Numeric estimates, backed by credible sources.
• Knowing your competitors and your target, create a value proposition for your product? Specify benefits as well as features. Some of you may be able to include a perceptual map to show where you are positioning yourself.
• Key product/service branding statement and critical attributes (what will it do?)
• Where are you in the product lifecycle progression? Where do you anticipate being in 2-3 years.
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Social media marketing plan
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Marketing strategy
: Identifying the pros and cons of decision options in the mini-case. Do some quantitative analysis, such as a breakeven analysis pertaining to decision options
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Challenges to present-day marketers
: Identify three of the greatest challenges to present-day marketing managers. Provide a real-world example of each of the challenges you identified.
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Social media and web analytics
: Social media value creation model. Define the social media value metrics. Define andestablish the social media network strategies
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Targets and forecasting
: This part will focus on the target market, market trends as well as how you will position your product for the market.
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Perform competitive analysis
: Perform a competitive analysis. Who are the firm's competitors and what is their positioning strategy for similar products? What are their marketing tactics?
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Marketing plan for the v fusion-energy product line
: Summarize your marketing for the V Fusion + Energy product line. Propose your product, branding, and packaging strategy.
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Global marketing opportunities
: How do these trends impact global marketing opportunities and marketing decisions/ strategies?
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Social media and consumer insights
: SOCIAL MEDIA/CONSUMER INSIGHTS. When establishing a content strategy in social media, the main aspect to take into consideration is customer insights.
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