Targeting the global market opportunity

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Reference no: EM132284048

Assignment- Analyzing and Targeting the Global Market Opportunity

1. 1. The Global Customer and Buyer (Module 3)

a. What is the customer value and value equation in your proposed market for McDonald’s?

b. Explain the Diffusion Theory and Adoption process for McDonalds burger offering within Canada.

2. Global Market Segment, Global Targeting and Global Product Positioning (Module 4)

a. Identify the market segmentation method that you will use within Canada; geographic, demographic, psychographic, etc.

b. Identify the criteria for targeting specific customers and explain your target market strategy

c. Define your product positioning within the country and why it will be most effective.

3. Competitive Analysis and Strategy (Module 4)

a. Industry analysis that influences competition in the country – conduct a 5 Forces Analysis

b. Who are the competitors forMcDonald’s what are their strengths and weaknesses

c. What is competitive advantage for McDonalds and strength over these competitors

d. Based on these strength(s), how will you use them as a strategic position in this market?

Please provide citations and references

Reference no: EM132284048

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