Targeting strategy as well as segmentation variables

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Reference no: EM132304599

Choose a product (appropriate for class) that has a sustainable competitive advantage. Create a value proposition for this product. Be sure to identify their target market - include its targeting strategy as well as segmentation variables that identify its market. Also include t's advantages and how it is positioning the product. Why do you believe this product is better than its competition? Is the STP accurate or can it be improved upon? You cannot use products from your Marketing Plan company.

Reference no: EM132304599

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