Targeting attractive market segments

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Reference no: EM133746941

Marketing Strategies

The purpose of this project is to learn marketing strategies development.

Total length of the project should be 13-15 pages of text (Time New Roman references and any appendix material), single-spaced (12-point font) Title (16-point font bold), heading (14-point font bold all capital) and sub heading (12-point font small letter). Be sure to include a cover page that includes the name of university, project title and names of all group members. Use subheadings to divide the sections. Use colored A4 pages to divide the sections.

Step-1 Select a company or corporate house

Step-2 Collection of Data

Step-3 Editing

Step-4 Finalization of Report

Format of Project Report

1.Cover page (Covering Theme, Title, and name of Student and Name of Project Guide with university logo).

2.Executive Summary

3.Profile of Company

- Brief History

-Its branches and its network

-its products

-It Mission and Vision

-Corporate strategy

-SBU Strategy

4.Marketing Strategies

-Targeting Attractive Market Segments

-Types of Strategies

-Marketing Mix in strategies

-Execution of strategies

(5)Conclusion, suggestion and recommendations

(6)References

Reference Style:

Be sure to cite all sources used in compiling information, whether paraphrasing or directly quoting those sources. If you are using direct quotes, include page numbers in the citation. Examples of bibliographic references

Reference no: EM133746941

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