User Account

All Pages

Targeting and positioning of the brand

Assignment Help Marketing Management
Reference no: EM13892926

Think about a product or service that you have purchased in the last 1-4 months that uses a coupon. This can be a paper coupon, electronic coupon, Groupon, etc., as long as you got a reduction in price, a free item, or some other type of benefit.

1) What was the product or service?

2) What was the benefit of the coupon?

3) Did the company do anything that reflected the targeting and positioning of the brand in the delivery of the coupon?

4) If you were the marketing director of the company, and you took MBA 7602, how would you use the concept of couponing (i.e. reduction in cost, free item, additional benefit, etc.) differently to totally reflect the brand's segmentation, targeting, and positioning? Be as creative as you want and integrate all concepts that you have learned in the course.

Reference no: EM13892926

Questions Cloud

Most recent balance sheet in appendix a : 1.Refer to KTM's most recent balance sheet in Appendix A. Identify and list its 7 current assets.
Determining the cost of quality for hotel escargo : 1. How would you go about determining the cost of quality for Hotel Escargo? 2. Provide cost of quality examples in the hotel industry for:
How a national health insurance plan would affect health : The topic I chose to discuss is national health care and how a national health insurance plan would affect health care in America. The national health care plan has common examples in those arguments in favor of it
Income summary account : 1.Refer to Piaggio's financial statements in Appendix A. What journal entry was likely recorded as of December 31, 2011, to close its Income Summary account?
Targeting and positioning of the brand : Did the company do anything that reflected the targeting and positioning of the brand in the delivery of the coupon?
What is the probability that exactly ten are right handed : If 60% of Americans are right handed and 40% are left handed. If we randomly pick 15 Americans what is the probablity that all 15 are right handed?
Describe the possible issues with multi-employer worksite : Describe the possible issues with Multi-Employer Worksite Policy
Compute chavez company current ratio : Compute Chavez Company's current ratio using the following information.
Review plants and earthwork equipment in Oman : Apply the knowledge gained above to develop safe and sustainable solutions to site situations and appraise the solutions developed above to propose the most desirable solution in the circumstances

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd