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Targeted Promotions Innovus
The video below is a funny example of what happens when companies use a shotgun approach to advertising rather than using an approach which targets specific customers based on their interests and preferences.
Take a look at one (or more) of your social media feeds. What evidence do you see of ads which were placed on your feed because you have displayed some behavior or interest which indicates that you would be interested in the product or part of the target market? Now take the opposite position and discuss ads which appear to be using the shotgun approach. Which ads do you feel were more effective?
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Luthans and Doh (2012) discuss several characteristics of communication. More specifically, they discuss verbal communication styles. For this question, describe your own verbal communication style by using the major characteristics listed by Luthans..
There are many arguments for the elimination or modification of current U. S. drug laws, but one of the most persuasive involves what negative effects drug laws are having on society in comparison with the effects of the drugs themselves. In the past..
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Wouldn't also agree that employees are a big asset to the company as well?
Identify at least one organization that faced these barriers, describe the approach used to address these barriers, and explain whether it was successful or unsuccessful.
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