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Targeted marketing and mass marketing

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Reference no: EM131951217

1. Distinguish between targeted marketing and mass marketing and explain what led to the rise of each.

2. Describe the different market-segmenting strategies companies pursue and why.

3. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting?

Reference no: EM131951217

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