Target segments and cause-related marketing activities

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Reference no: EM132275130

1. DescribeTOMS main products, target segments, and cause-related marketing activities.

2. The company designs and sells shoes based on the Argentine alpargata design,[9]eyewear, coffee, apparel, and handbags. Buy One Give One' pioneer TOMS launched a new online store called TOMS Marketplace that features over 200 socially conscious products from 30 different companies. Browsable by cause category, brand or geographic area of impact, products include everything from accessories, apparel and bags to home goods, jewelry, sports equipment and technology. This model allows TOMS the potential to catapult their online footprint, diversify their product offering while helping generate commerce for smaller, start-up cause brands. TOMS target segments are 18-30 year old men and women with high school or college degrees who are hip, socially involved and middle class.

3. Explain how cause-related marketing impacts the company’s image, positioning, and profitability.

4. Evaluate this cause-related marketing strategy. Explain your rationale.

5. Explain how the company’s cause-related marketing might affect social change.

Support your work with specific citations from the Learning Resources and any additional sources.

What kind of reports do I need to find to answer these questions or help someone else to help me answer these?

Reference no: EM132275130

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