Target segment identification and selection

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Reference no: EM132578143

Target Segment Identification and Selection

1. Define demographics, psychographics, and market segmentation.

2. Using the scenario as an example, identify and analyze (at a summary level) 2 potential target segments using demographics and psychographics that may meet the bank's high-level strategic goals.

3. Select 1 segment, and illustrate why this is the best segment to select based on a detailed discussion of needs, wants, and psychographics of that segment and how they align with achieving the bank's long-term strategic goals.

Reference no: EM132578143

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