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Write 400 words that respond to the following questions with your thoughts, ideas, and comments. use examples to reinforce your ideas.
There are very few industries that have the unique economic factor in which the majority of its revenue does not come directly from the customer, but from a third party. This unique economic factor is usually referred to as a private health care insurance company. Third party payers are the commercial, governmental, and health care maintenance insurance companies that help providers manage its patient's accounts.
To increase referrals, Krona is beginning to develop a new marketing campaign to target a new patient mix and increase revenues, something that you discussed in your last Individual Project. You have been asked by the chief financial officer (CFO) to collaborate with the marketing director and discuss the importance of having advertising materials for both the health insurance companies and the patients who receive the health care services.
List 3 marketing approaches you would use to target potential patients and health care insurance companies.
Explain what factors you used in choosing your specific marketing strategies and the purpose of each selection.
Find a way to be unique and to add value by bundling services.
Some marketing strategies may include the following:
Direct marketing
Television
Telemarketing
Market to customers and referrals
In addition, you recognize that your contribution to the organization would improve if you joined an association for health care management professional. Choose 1 association that you feel would increase your knowledge in finance, auditing, compliance, or other related area, and discuss the benefits that your affiliation with that organization would bring to Krona Hospital. Also, provide a brief history of the organization, and discuss if they offer professional certification.
CASE STUDY ON VIVID SKY EMPLOYEE WAVE 3. Read the case study and write an essay that answers the CASE DISCUSSION QUESTIONS. Support your answers using at least two sources
Distribution of the number of no-shows is given in the subsequent table. Elucidate what is the optimal number of overbooked seats.
Describe at least two actions a manager can take to protect her- or himself and the organization she or he represents from a tort lawsuit.
Annual demand is 900 units. Cost to produce the unit is $250, carrying cost is 10% per year. The manufacturer recently reduced the setup cost from $200 to $12.50. What is his new EOQ? If the company’s goal is to move to a single piece lot size, what ..
Analze the primary causes of information management/ information technology project failures and recommend at least three best practices that could be adopted by any organization to avoid such failures in tha future.
Construct a pie chart that plots the percentage of patients unssatisfied with their meals. Set the control limits to include 99.73% of the random variation in meal satisfaction.
Demonstrate critical thinking by analyzing, evaluating and interpreting appropriate policy to provide original perspectives to enhance corporate legal and ethical environs.
Compute also interpret decision maker A's risk premium for a payoff of $50 000. Explain why don't decision makers A also B select the same decision alternative.
Through a telephone survey, a low-interest bank credit card is offered to 400 households. Develop a joint probability table and show the marginal probabilities.
Illustrate what do you think is MOST important reason, explain why supply chain management is important to Regal and firms like it. Explain why.
The focus is on educational technologies. Please submit a brief 2-3 page report on a cutting edge educational technology (of your choice). You can choose a technology that you think has had the biggest impact, something you are interested in, or s..
Phelps Petroleum Company must decide between two methods of processing oil at a refinery. Method 1 has fixed costs of $22000 for depreciation
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