Target markets-what segmentation alternatives exist

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Segmentation Analysis

Target markets: What segmentation alternatives exist? What variables should your firm use to segment the market. Choose an appropriate segmentation scheme and profile each segment. Which segment(s) will you choose to target and why? Are there any trends / changes in these needs that you especially need to consider? b. Should your firm pursue a full market coverage, market specialization, product specialization, selective segmentation, or single segment concentration and why?

Reference no: EM132242522

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