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1. Is twitter a medium or a media vehicle? explain your answer
2. What role can media play in engaging consumers with advertising messages?
3. How can companies use packaging, labeling, warranties, and guarantees as marketing tools?
4. "Target marketing," in contrast to "mass marketing,":
- ignores the need for the firm to obtain a competitive advantage.
- ignores markets that are large and spread out.
- is limited to small market segments.
- assumes that all customers are basically the same.
- None of these answers is correct.
The overall average on a process you are attempting to monitor is 50.0 units. How has the confidence level?s changed?
How could Slack use social networking analysis to help organizations function more efficiently?
Imagine that you work for a custom-bicycle company that has thus far only manufactured in the United States. You’re under pressure to reduce costs. What options would you explore? Would you consider sourcing some of the components from countries with..
The coefficient of variation measures. With reduced demand uncertainty, a supply chain manager can. Seasonal demand can be met by...
Discuss the concept of “international ethics,” its three components, and how this concept is important to globalization and international business. Address the issue of ethics and how this affects profits in companies where unethical behavior (by Ame..
Develop a production plan and calculate the annual cost for a firm whose demand forecast is fall, 10,800; winter, 7,500; spring, 6,500; summer, 12,800. Inventory at the beginning of fall is 540 units. At the beginning of fall, you have 35 workers. As..
It has been determined that a 90% learning curve applies to a particular assembly operation. It takes 30 minutes to assemble the first unit. How many minutes are required to produce the 5th unit? What about the 30th unit?
Research current change models used by organizations to facilitate change. Compare and contrast two models.
A large municipality (250,000 citizens) is trying to decide where to locate a new community recreational center. The problem is relatively unstructured.
A critical ratio of 0.8 means there is an 80% chance that demand is less than or equal to the optimal order quantity.
What makes BOSE speakers and products do good? In your discussion, explain why high quality products and services are the most profitable.
What behaviors of the American representatives could create conflict with the Samoan leaders?
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