Reference no: EM133152915
Target Market Strategy for Organic food
Define target market/customer segments that you will focus - using the appropriate Market Segmentation Approach.
Choose target segments that are:
a) are the most 'attractive', i.e. segments having the highest market/business potential based on their positive aspects. Consider: large market size, high/increasing growth rates and future demand, relatively less or weak competition, favourable market trends, strong growth drivers, high profitability (profit margins), etc.
b) are a 'good fit' for your company, i.e. segments that your company is best equipped to serve, compete and succeed in. Consider: your CVP (the ability of your product/service offerings to address customer needs/wants/pains and provide them with compelling value/benefits), your competitive advantage, competencies, strengths and weaknesses
- Clearly explain your rationale/reasoning for selecting each of your target market segments in terms of what makes it 'attractive' and a 'good fit'
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: Recalling that Treehouse first experienced "morale problems" back when it had 60 employees and seven managers, Carson projects that if the company grew to 500 e
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Target market strategy for organic food
: Define target market/customer segments that you will focus - using the appropriate Market Segmentation Approach.
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