Target market segment, Suppose that a business researcher

Target market segment

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Reference no: EM1339068

Suppose that a business researcher is attempting to estimate the amount that members of a target segment spend annually on detergent and wants to use a Z-value of 1.96. If past research studies with this target market segment have shown that the standard deviation for this type of study was approximately $3.12, approximately what sample size should the researcher use?

a) 43

b) 87

c) 59

d) None of the above

Reference no: EM1339068

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