Reference no: EM132269230

Target Market and Sales Force Creating a successful sales force requires a good fit with potential and current customers in your target market. Please respond to the following this week: 1. Describe the target market for your Grapefruit Juice business (see information below). 2. Explain how would you use this information to build a strong sales force to effectively sell your product. 3. Describe the best sales team to sell your product: how should they be, what should they do. Notes: • You will have two bold headings: Target Market and Sales Force 1. Target market You must include the Demographic Description (age and income range, gender, family size, education, occupation, etc.) You should also mention: · Geographic Description: area where you would like to serve, density (urban, rural), nature of location (mall, business center, etc.), climate condition. · Lifestyle Description: where do your customer shop, what they do for leisure, what kind of clothes they were, cars they drive, etc. · Psychographic Description: socially responsible, trend setter, fun-seeking, etc. · Purchasing pattern description: how they use the product, how many times they buy, where do they buy the product, how do they pay for it · Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. Packaging, etc.) · Explain how would you use this information to build a strong sales force to effectively sell your product. 2. Sales Force Describe the best sales team to sell your product: how should they be, what should they do. Imagine the ideal salesperson for the job, including his or her personality, experience, energy level, reputation and abilities.