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In the voice of the International Marketing team of your company presenting their and analysis and recommendation to the company's CEO and CMO.
Company Name: Argon 18 Bicycles;
Competitor Company Name: Cervélo
Country - Germany
Market Analysis
a. Target Market Development - segments, product need, product awareness Consumer buying habits - shopping habits, product-use. Consider your distributor targets as well. How does the country or region's culture impact the target market
b. Region - Describe the market(s) in which the product is to be sold: Region(s), Forms of transportation and communication available in that (those) region(s),
c. Advertising and Promotion - What are the IMC tools that you would recommend to reach your target market Pricing strategy
Discussion - Strategic planning and management is a leading management tool. The tasks in the strategic management process include: Set a mission or vision and Create strategies to assess the environment
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