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Reference no: EM133216447

In the voice of the International Marketing team of your company presenting their and analysis and recommendation to the company's CEO and CMO.

Company Name: Argon 18 Bicycles;

Competitor Company Name: Cervélo

Country - Germany

Market Analysis

a. Target Market Development - segments, product need, product awareness Consumer buying habits - shopping habits, product-use. Consider your distributor targets as well. How does the country or region's culture  impact the target market

b. Region - Describe the market(s) in which the product is to be sold: Region(s), Forms of transportation and communication available in that (those) region(s),

c. Advertising and Promotion - What are the IMC tools that you would recommend to reach your target market Pricing strategy

Reference no: EM133216447

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