Reference no: EM132278009

1- Target market = california Online shoppers; Low-income; Women (aprons & messenger bag)

2- Costs of products = fabrics and materials come through donations

3-Competitors = Etsy, Amazon, Salvation Army, Other major retailers (Target)

4-ompetitive Advantage= their mission, local products, hand-made, reasonably priced

5-Constraints= hiring, funding, fabrics

6-Google Trends

7- Include SWOT Analysis

- Strengths: Shopify easy to navigate, current sites do not address market needs, growing customer base, high-value market segment, social strategy

- no web design experience, no existing user base, limited financial resources, no media attention as a "weakness"

-ability to address large market with unmet needs, potential to capture significant share of market, potential to develop related sites as an "opportunities"

- approach copied by competitors, pace of technological development, low market entry costs, advertisers might not want to try a new site as a "threats"

8- E-commerce presence map- how are users finding the information/website? Where do we want to be?

Please can you put these bullets in a paragraph, explain situational analysis in one and half page