Target for many marketing campaigns and product pitches

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Reference no: EM132242895

This is all about marketing! You are surrounded by this every day as you are a target for many marketing campaigns and product pitches.

Research the term “marketing mix” which consists of the 4 P’s: (Product, price, place, promotion). Besides the eText, there are many of videos, and documents out there to help in addition to the one below.

Explain/define what the “marketing mix” is, and why there are many different marketing mixes based on different types of products.

Then describe how each “P” can lead a potential prospect (customer) to have a certain perception of a product. (A perception is the image (or branding picture) they get in their head when they hear the product's name). As an example, when you hear “Rolex”, do you think high or low quality, status, expensive/cheap... and why?) How does each P support that general perception the company is hoping to build through the specific marketing mix?

Select a product you use and discuss each of the 4 P’s of that particular product (what perception the company is really going for in your mind) and how they use each of the 4 P's to try and accomplish that.

Reference no: EM132242895

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