Target audience for the new convivence-based stores

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Reference no: EM133527328

Case: Individually, you are required to prepare written proposal that gives marketing advice to an Australian brand( Woolworth) looking to expand its offering

. The purpose of this assessment is to provide students with an opportunity to solve a marketing-based business problem whereby students will be required to demonstrate a broad and coherent understanding of technical and theoretical knowledge of marketing concepts, strategies and applications. Students will be given an opportunity to practice analysing business models and developing, planning and proposing targeted marketing solutions.

Based on a hypothetical scenario, students will be required to develop, plan and propose an appropriate target audience, a relevant set of creative appeals and a suggested product category mix to assist the brand in reaching its goals and objectives.

In week 9, a hypothetical case study will be provided to students about a marketing problem that a brand would like to overcome. Students will be required to identify, describe and justify the following points:

Question 1. An appropriate target audience for the new convivence-based stores using target audience strategies discussed in class. The target audience must be explained using segmentation variables.

Question 2. Nominate creative appeals that will be appropriate to attract the suggested target audience.

Question 3. Nominate media channels that will be appropriate to attract the suggested target audience.

Question 4. Propose product categories that would be sold in the store to appeal to the suggested target audience.

Reference no: EM133527328

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