Target audience for the campaign

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Reference no: EM133441633

Question: Creative Strategy Statement - fundamental idea that you want to convey to the target audience
Reason for creating the campaign
Target audience for the campaign (think of persona of a target audience member you want to talk to persuade to think/feel/do something)
Current positioning of the product/company by the target audience
Positioning that the campaign needs to achieve
Persuasive idea/statement that will be used for the campaign
Reasons that target audience might accept the idea/be persuaded
Appeals and Execution styles to be used
example of images and statements that will appear in the campaign (please be reminded to use images from sources that allow free use, i.e. pixabay.com)

Reference no: EM133441633

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