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Tangible dominant intangible dominant

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Reference no: EM133213698

Q1. Does the huge growth in 'online shopping' really mean the extinction of the traditional 'high street' store...or can they successfully co-exist?

  • What shifts have we seen in the composition of the high street?What products and services can be offered online?Products and services can be mapped across a continuum

Tangible Dominant  Intangible Dominant

  • Involvement of the customer in co-creation of the product/serviceShift in the buying behaviours of consumers?Research in-store, buy online?Relevance of catchment areaKnowledge of the customer baseWhich elements cannot be easily replicated onlineAfter sales serviceReturns

Q2. Discuss the 5 'New' technologies outlined in video 2 and explain the advantages and disadvantages of each technology.

  • Five technologies explained in the video:Bluetooth low energy beaconFacial recognition technologiesRobot AssistantSmart MirrorsAuto Checkouts

Q3. In video 3 we see Symphony Retail's vision of Supermarket 2020. Discuss what  Supermarket of the future would look like and what it should contain/not contain.

own future supermarket usingMixed reality technologiesIoT and smart devicesM-commerce and Location based commerceMany different method of paymentEasy deliveries and refund systemsUsing Digital Twins for training staff

Q4 - We are told that Location-Based Marketing is about connecting people, places and media (Video 4). What are the ethical considerations around businesses knowing every 'place' we visit?

Why it is important where you are as a user or consumer?What  location can bring for marketing for business?Where they can get location data?What is the relation between the nearby media and  location?How location offers can increase the sales?What is the future of location based marketing?

Reference no: EM133213698

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