TAL046-2 Events and Destination Marketing Assignment

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Reference no: EM132882753 , Length: word count:1800

TAL046-2 Events and Destination Marketing - University of Bedfordshire

Assignment - Marketing portfolio

Learning outcome 1: Demonstrate extensive and detailed knowledge of well-established theories, principles and practices related to marketing within tourism, and events in an international context.

Learning outcome 2: Creatively apply the acquired knowledge and skills to designing effective marketing strategies and plans within tourism, and events; through written and visual formats.

Assessment 2 is a portfolio of work comprised of three elements relating to the development of a marketing strategy:

a) Develop an infographic storyboard that communicates visual and written ideas for a marketing strategy for an event or destination of your choice

b) A communication strategy that supports the creative piece of work and gives practical suggestions for implementing the strategy

c) A creative piece of work (e.g. e-poster, video, social media campaign) justified by your communications strategy

- Synthesise a range of quantitative and qualitative sources
- Develop a new communication strategy for an event or a tourist destination

Harvard referencing style with intext citation

Attachment:- Marketing portfolio.rar

Reference no: EM132882753

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len2882753

5/11/2021 12:31:24 AM

Assessment 2 is a portfolio of work comprised of three elements relating to the development of a marketing strategy: a) Develop an infographic storyboard that communicates visual and written ideas for a marketing strategy for an event or destination of your choice b) A communication strategy that supports the creative piece of work and gives practical suggestions for implementing the strategy c) A creative piece of work (e.g. e-poster, video, social media campaign) justified by your communications strategy

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