Taking the region culture into consideration

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Reference no: EM132308571

Coca Cola uses the same theme across the world but customizes it to specific regions by taking the region's culture into consideration. Themes like Share a coke and open happiness remain global however the communication aspect varies across regions. The advertisement focuses on capturing the audience via different emotions and cultural affects in different regions.

Turkey, a country with a population of 90 million, is a good market for any soft drink brand. Coca cola has been successfully in the Turkish market over 50 years by now. The brand is a big part of Turkish culture. i'm talking about a being sponsor of the Turkish national football team kind of part here. Coca-cola sells in almost every corner possible. From little newspaper kiosk to Huge market chains and its also available in every restaurant cafe possible. Their advertisement strategy based on studying cultural habits of people and mirror it back. Most of Coca cola advertisements are family oriented. Shows coca cola as a part of the family on the table while people eat.

Reference no: EM132308571

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