Taking into consideration the company strong performance

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Reference no: EM132214467

Tesco: the customer relationship management champion Every three months, millions of people in the UK receive a magazine from the country’s number one retailing company, Tesco. Nothing exceptional about the concept—almost all leading retailing companies across the world send out mailers/magazines to their customers. these initiatives promote the store’s products, introduce promotional schemes and contain discount coupons. However, what sets Tesco apart from such run-of-the-mill initiatives is the fact. Companies should be loyal to their customers—not the other way round. Taking into consideration the company’s strong performance since these efforts were undertaken, there would perhaps not be many who would disagree.

Reference no: EM132214467

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