Takes advantage of young people skills at texting

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Reference no: EM131663113

You have developed a new keyboard that takes advantage of young people’s skills at texting. The user holds the keyboard like an I-phone and allows wireless access to word processing and computer hardware. The new keyboard enjoys success in the US & Canadian markets, but your multi-billion dollar corporation, Jenius Productions, wants to move beyond English-speaking markets. Please outline a marketing plan using the three Ps to introduce the product into Germany, France, or Italy. What obstacles will this plan need to overcome to succeed.

Reference no: EM131663113

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