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Problem: BlueFish is a 10 Month Old SaaS company selling its subscription-based software in the US Market.
BlueFish acquires leads via online medium through its website. Once the prospect signs-up on BlueFish's website (by providing his official/work email ID) a Sales Representative reaches out via email to the lead to schedule the demo. Once the user signs-up on BlueFish's website using his/her official/work email, we can find out the Designation of the person who signed up, name, size, and location of the company to which he belonged. In the month of October, the marketing team noticed a sudden dip in the % of leads who are responding to the Sales Representative for the demo.
Questions for the case study:
Question 1: How would you analyze the situation to find the reason/reasons for this drop in the conversion from Lead to Demo?
Question 2: Take the necessary assumptions as required to solve this problem. Also clearly list all the assumptions that you have taken.
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