Take care to draw on all relevant and applicable theories

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Question: Using the four key elements of the IMC process (affects behaviour; considers all contacts; begins with the customer; and achieves synergy), show how 'Uber Eats' was able to extend its 'Tonight, I'll be eating...' campaign by using The Grey Wiggle to become relevant to the suburban families segment. Take care to draw on all relevant and applicable theories and concepts covered throughout the semester to support your analysis.

Reference no: EM133294078

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