Reference no: EM132407529

Tailoring a Message to Different Audiences

Purpose

Imagine that you work for an amusement park in the U.S. corporate office. You just read an article on the company blog about "Waterway Cleanup," employees' volunteer work to remove debris from the U.S. coastline. This paragraph from the article gives you an idea:

Employees did a great job on Sunday-and had a lot of fun-cleaning up trash on Long Beach Island. Most of the litter collected was plastic, disposable items. If you can't participate in one of our Waterway Cleanups, you can contribute to cleaner oceans by using reusable instead of disposable products, such as coffee cups, shopping bags, and water bottles. You decide to create poster to encourage amusement park guests to choose reusable coffee cups, shopping bags, and water bottles. Because you work for both

U.S. and Brazilian parks, you create two posters to reflect cultural differences.

Process

1. From studying Geert Hofstede's cultural dimensions, what differences exist between the United States and Brazil that may be relevant to your communication?

2. How can you use words to relate to each audience?

3. What images will you use for each audience?

Product

Sketch two versions of the poster: one for parks in the United States and one for parks in Brazil.