Table with segmentation of customers

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Reference no: EM133162985

Pay attention to all formalities regarding content and structure. Remember that is important that you justify your answers and include in-text citations throughout the submitted document, as seen in class, as well as a list of references. This directly affects the quality and credibility of your work.

1. Brief introduction to the company, highlighting the key value that it has to the customer

2. Table with the segmentation of customers, clearly identifying 3-5 groups and including proper descriptors for each one.

3. Buyer persona for one target group, developing it visually.

4. Personal elements that affect this target group as customers, explain all necessary aspects (lifestyle, occupation, economic situation, personality, self-concept). Make sure to emphasize how this affects the way they behave with the brand.

5. Social elements that affect this group. What are the reference group that affects them the most? Why? Make sure to emphasize how this affects the way they behave with the brand.

6. Cultural elements that affect this target. Apply a key cultural analysis technique learnthroughout the course. How does culture affect this target when purchasing from the brand?

7. Short conclusion highlighting key factors that shape the behavior of these customers.

Reference no: EM133162985

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