Swot of the franchise, you must identify a franchise that

Swot of the franchise

Reference no: EM1343709 , Length: 1500 Words

Franchise Assignment: you must identify a franchise that is relatively new (less than 10 years old and fewer than 25 locations in Canada). You must then evaluate the attractiveness of the franchise for an identified location. The evaluation should include:

Presentation of the company's marketing mix.
Review of years in business, management team, growth rates, sales history, royalty structure
SWOT of the franchise
A final recommendation if they would or would not open the franchise in their respective area.

Hints:

There are a number of references in online sources that are applicable to this assignment.
Be creative
Assignment should be three to five pages using 1.5 spacing and 12 pt font

Reference no: EM1343709

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