Reference no: EM133019769
Work Integrated Learning Project
Little Gem Winery - Nobleford, AB.
Our class is participating in a partnership coordinated through Economic Development Lethbridge with a working business called Little Gem Winery.
BENEFITS OF THIS PROJECT
By participating in this project with a real organization, you'll gain a better understanding of current issues faced by businesses, particularly with respect to growing and marketing a new business venture. You'll see the complexity of developing real-life solutions and the value of focused creativity.
The best, most relevant reports will be selected to share with Little Gem Winery, who will review and give feedback on what they find the most beneficial. Those chosen can add this project as work experience on their resume.
ABOUT COMPANY: Little Gem Winery
Little Gem Winery - introduction information - See attached document in the modules section of our course. There is a good explanation and description of the business. You can also review the brand guidelines document. This discusses how the brand can be marketed in the early growth stage of the business venture.
Instructions
As consultants you will provide direction to the owner of this business. The owner would like you're prospective on how to increase and promote the future direction of his business.
WIL Project Part 1
Problem/Opportunity Statement - after debrief from the owner.
SWOT Analysis of current situation
Target markets - Assessment of present and new target market segments.
WIL Project Part 2
Assess the marketing mix in relation to the scope of the project listed below. Detail must be provided on the existing product, price, place and promotion strategies.
Project Scope
The marketing mix of this organization needs direction. This is a new business venture. The company is seeking growth and direction in the distribution and promotion of the winery. The organization has a website and some brand guidelines. How can this company continue to grow the brand? What distribution channels should Little Gem explore to increase sales and revenue for the company?
• Increase our brand awareness.
• Increase and evaluate distribution alternatives - restaurant and liquor outlets in Alberta.
• Promotional opportunities other than the website. Digital marketing opportunities.
• Business to Business marketing (B-B) and business to Consumer (B-C).
• Tourism opportunity - wine tasting facility at winery.
Attachment:- Work Integrated Learning.rar
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Being able to take the perspective of another person
: Being able to take the perspective of another person and imagine that person's feelings is referred to as
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Developed and evaluated product or service
: Design a creative, dynamic and detailed pitch that provides evidence of a well planned, developed and evaluated product or service.
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Which of the bases of segmentation
: The current segments including SINKS/DINKS, Young Families, Older Families and Empty Nesters that Tourism & Events Queensland are using are based on which of th
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Design a creative-dynamic and detailed pitch
: Design a creative, dynamic and detailed pitch that provides evidence of a well planned, developed and evaluated product or service.
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SWOT Analysis of current situation
: Understanding of current issues faced by businesses, particularly with respect to growing and marketing a new business venture
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Drawings reflecting the statutory standards
: Demonstrate knowledge of the ground and site conditions, materials, systems and components used in the construction of commercial buildings
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Calculate taxable income for the year
: Taxable income for the year totaled $356,250, with a $475,000 A profit and a $118,750 B loss. Calculate taxable income for the year
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How much of the interest expense is allocated
: The tax book value of USCo's assets generating U.S.-source income is $62,500,000. How much of the interest expense is allocated
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What is the company wacc
: Debt: 9,000 6.4 percent coupon bonds outstanding, $1,000 par value, 20 years to maturity, selling for 107 percent of par; What is the company's WACC
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