Reference no: EM132920150

SWOT Analysis of a Company

Highly Brill Leisure Center (a Sports Facility) has hired you to help them with their marketing decision making.

Perform a SWOT analysis in the form of a text on Highly Brill Leisure Center, based on the following facts.

DO NOT COPY ANY OF THE SENTENCES INTO YOUR ANALYSIS. INSTEAD, ASSESS THE SITUATION AND COME TO YOUR OWN CONCLUSIONS AS TO WHAT THE POSITIVE AND NEGATIVE ASPECTS OF THIS COMPANY ARE.

1. The Center is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local railway station.
2. There is a competition standard swimming pool; although it has no wave machines or whirlpool equipment as do competing local facilities.
3. It is located next to one of the largest shopping centers in Britain.
4. It is one of the oldest centers in the area and needs some cosmetic attention.
5. Local residents have more money to spend on leisure activities.
6. There has been a substantial decrease in the birth rate over the last ten years.
7. In general people are living longer and there are more local residents aged over fifty-five now than ever before.
8. After a heated argument with the manager of a competing leisure center, the leader of a respected local scuba club is looking for a new venue.
9. The local authority is considering privatizing all local leisure centers by the year 2030.
10. Press releases have just been issued to confirm that Highly Brill Leisure Center is the first center in the area to be awarded quality assurance standard BS EN ISO 9002.
11. A private joke between staff states that if you want a day-off from work that you should order a curry from the Center's canteen, which has never made a profit.
12. The Center has been offered the latest sporting craze.
13. Highly Brill Leisure Center has received a grant to fit special ramps and changing rooms to accommodate the local disabled.
14. It is widely acknowledged that Highly Brill has the best-trained and most respected staff of all of the centres in the locality.