Reference no: EM132419021 , Length: word count:-700
I need a marketing plan built for WalMart the company needs to be researched and analyzed, please creat the marketing plan sections described below.it will need to consist of the following sections,
Situation Analysis, Using the sections below analyze the competitive market, the company's targeted markey segments, the company's capabilities stack up against the competition.
Market Summary, describe ,in detail the target market segments by determining their segement size, segment needs , segement growth, and segment trends. Using more detail to describe these markets segments will prove to be beneficial as a basis for strategies and tactical programs.
SWOT Analysis (ie: analysis of strengths, weaknesses, opportunities, and threats)
Include the sections below: Strengths: in this section list and describe WalMart's internal physical and financial capabilities that can enable it to reach its stated objectives.
- Weakness: in this section , list the internal elements that may prevent or slow WalMart's ability to achieve its stated objectives.
- Opportunities: In this section , list the external and potentially profitable areas in which WalMart may find an interestin which to target , engage, and perform.
- Threats: In this section ,list the external and potentially unfavorable trials that can negatively affect WALMart's business model and competiveness
- Competition: List WalMart's main competitors and describe what positions they occupy in the marketwhere they compete.
ALso provide a summary of the competition strategies.
- Product offerings: Review WalMart's products and product lines and identify their main features.
- Distribution: describe and provide an overview of the product distribution channels.
The essay must be in the APA format, each section as noted above must be identified with a heading
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