Reference no: EM133117352 , Length: word count:1000
Task - Improving the business
Over the last few months business for CCF & MB has been very good with a number of new clients coming on board as a result of implementing your business growth and marketing plans. However, neither you or the business owners are satisfied with maintaining the status quo; as you and they are committed to a program of continuous improvement.
You all feel that CCF & MB's competitive advantage needs to be strengthened and a SWOT should be undertaken to establish CCF & MB's strengths and weaknesses including benchmarking the business against the industry. You now decide that you will carry out a diagnosis of the business including a SWOT analysis and a benchmarking exercise to improve CCF &MB's competitive advantage and its business. You are to produce a document covering your diagnosis, which will be distributed amongst CCF & MB's key personnel.
As a minimum, your document should cover the following:
• Identify the business priorities, objectives, needs and requirements.
• The data and tools you have used as part of your diagnosis to identify CCF & MB's competitive advantage.
• A SWOT analysis to identify CCF & MB's strengths and weaknesses, its threats and opportunities.
• How you identified and sourced relevant benchmarking data.
• How you selected the key indicators (and who you consulted with) for your benchmarking exercise.
• A consolidated list of the areas for improvement (this must include at least three (3) different financial businesses) you have identified with a cost-benefit ratio established for each of them.
• Outline the stakeholders you consulted with to reach agreement on the areas of improvement and the success factors.
• Recommendations on the changes that may be required that will affect existing workflows or CCF & MB's organisational structure.
• A high-level action plan that will implement and monitor the recommended changes to be made.
In addition to the learning material in Topic 1-2,Part 2,refer to thehelpful links provided in the Toolbox. (1,000 words)
Attachment:- Improving the business.rar
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