Switch to general advertising to sell his products

Reference no: EM131441202

Euli Chaves wants to sell difficult-to-find Brazilian grocery items to U.S. buyers via a mailed catalog. He has been informed that a 2-percent response rate to direct mail is considered good, but he needs at least a 4-percent response rate (to make a purchase) in order to earn the profit margin he seeks. Is a 4-percent response rate achievable, or should he forget direct mail and switch to general advertising to sell his products?

Reference no: EM131441202

Questions Cloud

Whar are total annual ordering costs for kona coffee? beans : A gourmet coffee shop in downtown San Francisco is open 200 days a year and sells an average of 75 pounds of Kona coffee beans a day.? (Demand can be assumed to be distributed normally with a standard deviation of 13 pounds per? day). What are the to..

Absorption and variable costing discussion : You work for a multinational company with multiple business segments. Your manager explains that he believes fixed overhead should just be included in product costs. With examples from the lesson readings or your own life, explain to your manager why..

Calculate the non conformances per unit and throughput yield : Tonika Specialty Manufacturing Company makes a textile product for the outdoor garden decor market. The material is made in sheets and has the appearance of a thin rug. Calculate the non conformances per unit (NPU) and the throughput yield (TY).

What is the average number of customers waiting in? line : You are the manager of a local bank where three tellers provide services to customers. On? average, each teller takes Four minutes to serve a customer. Customers? arrive, on? average, at a rate of 40 per hour. What is the probability that no customer..

Switch to general advertising to sell his products : Euli Chaves wants to sell difficult-to-find Brazilian grocery items to U.S. buyers via a mailed catalog. He has been informed that a 2-percent response rate to direct mail is considered good, but he needs at least a 4-percent response rate (to make a..

Compare the major styles of leadership : What are the major elements of a SWOT analysis. What are the major benefits of a TQM program. Compare the major styles of leadership.

Current set of automatic car wash machines : Shiny Gator Car Wash cannot meet demand with its current set of automatic car wash machines. Shiny Gator is considering 2 new car wash machines to help meet demand. Machine A which can wash only and Machine B which can wash and hot wax.

The stages in team development : Which of the following are the stages in team development?

True with regard to variability : Which of the following is true with regard to variability?

User Account

All Pages