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Question
Swazzi is a national chain of clothing stores. You have been hired as the new Northeast Division Manager for the 37 Swazzi stores in the company's Northeast Region. You have become aware of some major communication issues within the region and must decide what actions to take to correct the issuesYou receive 57 emails on your first day, mostly from store managers, none of whom you have met face to face. Only three of the emails are "Welcome to Swazzi" messages; the rest ask about the status of longstanding problems and request your immediate attention. By the end of your first week, you are receiving over 100 emails per day. Many problems expressed by different store managers are identical. No one seems to have any direction from headquarters. There is great frustration over the lack of communication. What is the primary problem in the Northeast Region? Select an option from the choices below and click Submit. Communication with the store managers is too slow. They need quick responses to their questions. The store managers are not receiving clear, consistent direction and problem resolution. The many repetitive complaints from the field suggest that you have store managers who just aren't up to the job. You must plan on hiring a stronger management team.
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