Swatch group and francogeddon

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Swatch Group and Francogeddon

Suppose it January 30, 2015, two weeks after the Swiss National Bank's announcement that the Swiss Franc's peg has been discontinued. You are a business consultant who is hired by the Swatch group. Identify the following issues:

1. Why was the peg put in place? Why has it been discontinued?

2. What is (are) the problem(s) that the Swatch group now faces?

3. What could they have done to avoid/lower the fallout from moving the currency from a peg to float?

4. Suggest two (2) strategies the Swatch group can use as it looks ahead.

5. Be sure to describe the strengths, weaknesses, and feasibility of the potential solutions.

Reference no: EM133495439

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