Sustaining competitive advantage

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Review the section from 'Sustaining Competitive Advantage' as you answer the questions below:

A. Starbucks found an advantage in marketing a high-scale product to consumers. In your opinion, was the reputation the company built helpful in building customer loyalty? Why or why not?

B. Because of the Early Mover Advantage, Starbucks was able to build strong relations with coffee plantation growers...using that to help build entry barriers to discourage other companies from entering the gourmet coffee business. Explain why this was effective. What other ways was Starbucks also able to create entry barriers?

Reference no: EM132965831

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