Sustainable materials at affordable price

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Question

The following example is an example of which story theme? "While on a hiking trip, my friend accidentally dropped his glasses and they ended up getting so scratched up that they were no longer usable. He planned on buying new glasses, but was shocked by the price tags. My friends and I realized there's an opportunity for us to launch our own eyeglasses company that uses sustainable materials at an affordable price. Next year, we will be launching our 100th design and our company has been recognized as a top start-up."

Reference no: EM133613628

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