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Imagine you're on the sustainability team at a fashion brand that makes jeans!
You've been producing and selling millions of pairs of jeans the same way for 15 years. Now the buyers from Bloomingdales say they will now only carry jeans that are "sustainable" so you need to re-design your best-selling JEANS to keep this account.
Explain how you can change these jeans by responding to the following points:
1. What two (of the seven) DFE Practices can you implement when you re-design these jeans and how will you specifically apply each strategy?
2. What are two certifications you can seek out, that would be applicable for the jeans? State each and where on the supply chain the certification or standard would apply specifically for these jeans?
3. What two ways can you create change at your company and/or along the supply chain to successfully foster these changes, give two ways.
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