Sustainability as part of the overall branding strategy

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What are your thoughts on this post A product that uses sustainability as part of the overall branding strategy is YesStraws. This brand has made a much more sustainable alternative compared to plastic straws. Their three core values are stated as follows: "At YesStraws we have three core values: We are conscious about the planet and the effect we have on it. We place a HUGE emphasis on community and want to find more ways to help our motherland. Creating ecologically conscious products is a trend we want to be at the forefront of, because it is truly important to us." (YesStraws) This brand's straws are made out of either natural wheat or cane stems. One of the reasons for using cane stems as material is stated in the "About Us" section on their website: "We finally get a chance to help our home country by inventing a product that uses raw material they already have. These economically depressed regions are rich in cane, and giving them the opportunity to earn a better living for their families is our pleasure!" (YesStraws) YesStraws lets their product speak for itself with "green packaging" that is practical and straightforward. Jocelyn at Vistaprint states:

Reference no: EM133671259

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