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Brand name: NATIONAL BANK
PART 1: Sustainability and Global Citizenship: Research your brand's environmental/sustainability and social responsibility efforts and in your own words, explain what they are doing and whether you believe it is effective. Be sure to provide examples. This would be long-form written text or bullet points on a slide with examples and references
Part 2: You're the CMO Pretend you are the new chief marketing officer for your brand. What are three things you would change in your first year on the job.
Hint: There are no wrong answers; I'm looking for you to demonstrate that you have a solid understanding of your brand and are able to think critically about its current and future situation. Have some fun with this!
Where are thery and what are they doing now: consumer needs and desires they try to satisfy, marketing and PR strategies, other sepecific strategies they used to build their branding. What they are good at, why those worked or not worked, and wha..
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