Survive the age of digitalization

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In view of the fact that both neuroeconomics and media economics are seen as 'cousins' by many economics science researchers, to what extent do you think neuroeconomic researchers are capable of helping journalists and media corporations survive the age of digitalization? Provide 1200 words argument supported with evidence and examples from scholarly references (e.g. peer reviewed scientific articles).

Reference no: EM133041395

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