Survey to better reflect the needs of the consumer

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Reference no: EM1320415

Q. Imagine that you leave the shoe company also now work for Heineken. Your boss decides to run a conjoint analysis in which he asked their attitudes toward willingness to pay for a Heineken beer with the subsequent attributes: (Size, Premium taste formula vs. Regular taste Formula, Premium smoothness vs. Regular Smoothness). In addition to the any general critiques that you may have provided in the previous question, Elucidate how would you improve this survey to better reflect the needs of the consumer?

Reference no: EM1320415

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