Surprise-curiosity to catch attention and create excitement

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One example of nontraditional media has been given the name guerilla marketing. This alternative marketing communication strategy uses surprise and curiosity to catch attention and create excitement. Which of the following is NOT an example of guerilla? marketing?

3M security glass protecting thousands of dollars on the street

The selling of Dirty Water via vending machines by UNICEF

Oscar? Meyer's Weiner Mobile

Red? Bull's NASCAR pit stop in Times Square

?Starbuck's coffee mug being a steaming city manhole cover

Reference no: EM131989638

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